E-Marketing – Critically examine why trustworthiness is an important concept for online service organisations

Question one

Critically examine why trustworthiness is an important concept for online service organisations to consider and provide examples from various companies to support your answer.

 

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Question two

Fully discuss how online value co-creation can enhance the overall performance for organisations. Discuss the advantages and disadvantages of integrating value co-creation within the organisation’s online marketing strategy. Provide examples to support your answer.

 

Question three

Discuss how companies changed their advertising strategies to target social network users. Use examples from different industries to support your answer.

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Question three

Fully discuss three factors you consider to be important when designing a website. Provide examples from various industries to support your answer.

 

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E-Marketing – Critically examine why trustworthiness is an important concept for online service organisations