Category makreting assignments

Critical Analysis of Organisation Functions – Management Theory

Critically evaluate the benefits of outsourcing to your organisation (or one with which you are familiar). Undertake a functional analysis and give reasons why or why not the function could be outsourced. Use academic theory to support your case.

Your answer should cover the following areas:

  • Functional analysis
  • Benefits of outsourcing
  • Disadvantages of outsourcing
  • Conclusion
  • Recommendation (What functions can be outsourced and which can not).

Critically analyse a significant change that has been undertaken in your organisation recently (or one with which you are familiar). How successfully has the management of change been undertaken? Use appropriate theory to support your case.
Your answer should cover the following areas:

  • Trigger for change
  • Process used
  • Communication
  • People management
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E-Marketing – Critically examine why trustworthiness is an important concept for online service organisations

Question one

Critically examine why trustworthiness is an important concept for online service organisations to consider and provide examples from various companies to support your answer.

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Question two

Fully discuss how online value co-creation can enhance the overall performance for organisations. Discuss the advantages and disadvantages of integrating value co-creation within the organisation’s online marketing strategy. Provide examples to support your answer.

Question three

Discuss how companies changed their advertising strategies to target social network users. Use examples from different industries to support your answer.

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Question three

Fully discuss three factors you consider to be important when designing a website...

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Statistics for Management : Write a report to your manager highlighting the importance of market research and the importance of multivariate statistics

Question one

Write a report to your manager highlighting the importance of market research and the importance of multivariate statistics. Furthermore, discuss a number of different multivariate techniques (3 techniques only), highlighting how these techniques can influence the overall operations for the company; provide examples from different industries to support your argument.

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Question two

Fully discuss the different stages of the Factor Analysis technique, provide examples to support your answer. Furthermore, discuss the main differences between principal components analysis and common factor analysis.

Question three

Describe and illustrate, with examples, the differences between nominal, ordinal, interval and ratio scales...

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