Monthly Archives November 2013

marketing assignment help

Marketing assignment help is an online premier service provided by us. Marketing assignment help is quite renowned among the university students pursuing marketing as their majors.

Marketing Homework Help

Marketing Assignment Help| Marketing Homework Help

Marketing is a wide area and we can perceive marketing in our daily activities. Whenever we go to the market to buy something we can see multiple hoarding with the images of famous faces in conjunction with the brand. We sometime come across the discount offers and sale banners to boost the sales. These are the various marketing strategies that are commonly used by various business across the globe. This is the practical implement of the marketing concepts that students learn during their stay at high school and universities.

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Leading, Managing and Developing People – Critically discuss how useful it is to understand motivation theory

1. Critically discuss how useful it is to understand motivation theory as an aid to effective management in today’s climate.

2. Evaluate the role of the psychological contract in the understanding of how to undertake the everyday management of an international business enterprise.

3. Critically examine whether it is possible to train Managers to be effective Leaders, or whether training is only really suitable to develop Management skills.

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4. Critically examine at least two models used by academic writers to describe organisational culture, and show how they can be applied in practice.

5. Most managers are aware of the needs of the people they manage, yet few of them pay enough attention to these needs and instead focus almost entirely on the task...

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Information Systems – OES LTD is a manufacturer and supplier of office equipment for business

Office Equipment Suppliers (OES)

OES LTD is a manufacturer and supplier of office equipment for business. Originally, a family owned business, is now employing over 100 employees with three owners: Joan Smith (Head of Accounts), Peter Saunders (Sales and Marketing) and Raj Kang (Warehousing and Manufacture), who all have an equal share. The business has been established since the 1960s and has a good reputation with its clientele. However, over the past few years the economic downturn has affected the business adversely.

Recently, OES had secured a major contract with Reus LTD who has 50 offices in the USA. OES have been tasked with the responsibility of supplying all office furniture...

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Games & AI – Discuss the role of decision-making within an AI engine

1. (a) In relation to game AI, describe what the complexity fallacy refers to.

(b) Q-learning function:
Q(s,a) = (1 – α) Q(s,a) + α (r + γ max(Q(s’,a’)))
The Q-learning function is provided above. Describe Q-learning and how Q-values are used, making reference to the Q learning function and how Alpha α and Gamma γ affect learning, describing what will happen when each of these values is set to 0 and 1 respectively. List the other factors that are accounted for in the equation.

(c) Discuss the role of decision-making within an AI engine. Describe why a decision-making component is needed, where it fits in an AI framework and the expected inputs to and outputs from such a component.

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2...

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Haematology and Immunology – Describe how bleeding and clotting disorders in haemostasis are diagnosed in the laboratory

Question 1

a) Describe how bleeding and clotting disorders in haemostasis are diagnosed in the laboratory.
b) How and why is a patient on Warfarin therapy monitored in the laboratory. How does Warfarin cause it’s effect?
c) Give an example of how the International Normalised Ratio (INR) is calculated if the prothrombin time (PT) was 25 secs, the mean normal time was 10 secs and the International Sensitivity Index (ISI) was 1.05.

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Question 2

An elderly Caucasian patient presents with shortness of breath and tiredness. Their Full Blood Count, (FBC) indicates that they have a microcytic anaemia .
a) What would the data from the FBC results be likely to show?
b) What other investigations could be performed to aid diagnosis and what morphological features might a ...

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Biology Homework Help – Evaluate the role of the p53 protein in tumour suppression and assess the consequences of TP53 mutations in individuals with Li Fraumeni Syndrome

1. Evaluate the role of the p53 protein in tumour suppression and assess the consequences of TP53 mutations in individuals with Li Fraumeni Syndrome.
2. Discuss the importance of mutations in APC in the initiation of colorectal cancer and assess the consequences of germ line mutations in individuals with familial adenomatous polyposis (FAP). Include molecular details of the Wnt signalling pathway in your answer.
3. Discuss the mechanisms that operate in the normal process of apoptosis, and review how cancer cells evade apoptotic death.
4. “Understanding of the molecular basis of cancer has led to the development of novel therapeutic agents.” Discuss this statement using two named cancers to illustrate your answer.

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Aviation Management – British Airways (BA) is the largest operator of the type in the world and the flag carrier airline of the United Kingdom

Question 1

a) Mini case – British Airways PLC (BA)
British Airways (BA) is the largest operator of the type in the world and the flag carrier airline of the United Kingdom. Its headquarter is in Waterside near London Heathrow Airport, London, UK.
Before 1998, BA’s domain aircraft types are Boeing series. In August 1998, BA bought 59 aircrafts of Airbus A320 family to replace its aging fleet of Boeing 737s and A320-100s. In 2007, BA made its long-haul fleet replacement plan and ordered 12 confirmed and 7 options of Airbus A380s, as well as 24 Boeing 787 Dreamliners. In addition, BA currently has 57 Boeing 747s in service. The BA’s current Fleet is in Table1.

Aviation Management

Aviation Management

The products and services of BA (British Airways)

UK Domestic is BA’ economy class offering on domestic UK fli...

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Software Systems Engineering – Draw a use case diagram for the Pound Store case study in Appendix A

The Pound Store Case Study
Pound Store, a mini-market selling every day essentials on budget prices, needs a new software based system to handle checkout (sales) and stock control. When a customer goes to a check-out with items the check-out operator uses the system to handle the sale. “Handle a sale” includes scanning and calculating the total cost of the items (by reference to the cost of the item stored on the system), debiting the stock level for each item, adding the sale to the sales ledger, and updating the cash that should now be in that particular till. If a customer has a discount card then a 5% is deducted from the bill. Note: the mini-market only accepts cash, not debit or credit cards.
When an operator takes over a check-out till they have to type in their ID, so that the...

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Operating Systems and Security : Describe how an operating system kernel keeps track of the state

Question 1
a. Describe how an operating system kernel keeps track of the state of all processes, and give a list of the information required.
b. Identify the major services provided by an operating system. Explain how each provides convenience to the users. In which cases it would be impossible for user-level programs to provide these services.

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Question 2

a. An example of a UNIX file management system call is given below:
read(filedescriptor, buffer, nbytes)
Describe what it does.

b. Explain how an operating system allows files to be created with different permissions. What are their benefits to the UNIX program and to the users?

c. Describe the essential requirements of a file recovery function in an operating system.

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Question 3

a...

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Data Management & Operational Research: A clinic has recorded the following numbers of patients’ visits

Question 1

A clinic has recorded the following numbers of patients’ visits. They have observed that there is no apparent seasonal pattern in the numbers of visits. The following data of past history are available.

a) Apply the Naïve method, which uses the most recent available observation as a forecast for the next period, to generate the forecast for Quarter 3, 2010.
Determine the forecast accuracy of the method for this time series, using the Mean Squared Error. Assuming the first 5 periods to be the warm-up sample, determine the forecast accuracy for the periods 6 to 10. Present your results in an appropriate table form.

b) Generate forecast for Quarter 3, 2010 using the Single Exponential Smoothing method with α = 0.2. Assume that the forecast for Quarter 1, Year 2008 is 28...

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Human Biochemistry: Describe the key stages in digestion and absorption of carbohydrates

Question 1

a) Describe the key stages in digestion and absorption of carbohydrates.
b) Explain the effect on carbohydrate digestion/ absorption if a patient had
i) stopped producing the enzyme lactase.
ii) a section of the duodenum removed surgically due to cancer.

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Question 2
a) DEFINE hunger and EXPLAIN how it is affected by events in the digestive system.
b) EXPLAIN how leptin acts to control body fat levels.
c) What effect will a mutation in the leptin gene (that reduces levels of this hormone) have in a human child? What could be done to treat the child?

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Question 3
Discuss how blood glucose homeostasis is maintained by the action of insulin, and glucagon.
(Your answer should encompass both the differing responses in different organs and how ...

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Airport Operations: You are part of the new Commercial team of Jolaing International Airport whose new passenger terminal will open in 2012, with a capacity of 10mppa.

1. a) State five (5) factors that impact runway capacity

b) Explain how each of the above factors constrains the runway capacity

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2. a) You are part of the new Commercial team of Jolaing International Airport whose new passenger terminal will open in 2012, with a capacity of 10mppa. The Airport is located in a strong inbound tourism destination. 80% of the airport’s traffic is EU, and 80% is Low Cost or Leisure.
Identify ten (10) key services or facilities that you could introduce into the terminal to maximise commercial revenue

b) For each of those services or facilities, indicate why they are particularly suited to such a passenger terminal operation

c) Identify three (3) types of ‘ancillary’ commercial service or facility that could be included withi...

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Play-For-You Store : The Play-For-You (PFY) Store is a retailer for games, music CDs/DVDs and other related products

The Play-For-You (PFY) Store is a retailer for games, music CDs/DVDs and other related products. The store requires a customer ordering system to handle their business activities.
PFY maintains a catalogue of products as follows:
• Video games
• Drama special edition pack (including soundtrack CD and video DVDs)
• Music CDs and DVDs (e.g. pop music)
• Posters
Customers will be required to firstly register with the store staff – this will be a one-off process to record their personal and payment information, e.g. name, e-mail and credit or debit card details. Once registered, the customer will then be added to a customer list. To place an order, the staff will ask customers for the details (including the products and quantities)...

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The following trial balance was extracted from the books of Challenor Limited

The following trial balance was extracted from the books of Challenor Limited on 31.3.2012.

Financial Accounting Foundations

Financial Accounting Foundations

At t...

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Define the terms ‘program’ and ‘instruction stream’ with respect to the execution of machine code

  1. Define the terms ‘program’ and ‘instruction stream’ with respect to the execution of machine code instructions in a computer. Why might it be important to distinguish between them?
  2. Describe briefly the operation of a stack identifying an application for which it is necessary.
  3. Analyse the following two instructions, described in RTL, identifying in both cases the instruction phases, the addressing mode and the overall action of the instruction.

PC → MAR
(increment PC)
MAR → store
store → MDR
MDR → IR
IRADDR → MAR
MAR → store
store → MDR
MDR → IB
Acc → ALU(via bus) plus IB → OB
OB → Acc
PC → MAR
(increment PC)
MAR → store
store → MDR
MDR → IR
IRADDR → MAR
MAR → store
store → MDR
MDR → MAR
MAR → store
store → MDR
MDR → Acc

Question 2

  1. Expl...
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